About
I build landing pages for small and medium businesses. Usually the people who come to me already have a site, but feel it would suit any business at all if you swapped the logo. So the work is not just rearranging it: it is building the page from the start around what your business sells and who you are trying to reach.
What I hold to
- The numbers I show are real ones
- Every example on the Work page shows its actual measurements, including the ones that fall short of my target. Where I have never measured something, I say so rather than guessing.
- Fast first, decorated second
- Animation and effects are the easy part. Keeping a page quick to open on a weak signal is the hard part, and that is what I settle first.
- Usable by people unlike me
- I try every page without a mouse, and with the screen readers people with sight loss actually use. If it falls apart there, it is not finished.
How I work
- 01
A conversation first
What you are aiming for, what content already exists, and whose sites you like the look of.
- 02
Look & words
I structure the page while writing its text, because each one decides the other.
- 03
Built & tested
The site gets made, then I measure how fast it loads and try it without a mouse before sending it.
- 04
Launch, then support
It goes up on your domain, and for forty days after, small adjustments are still on me.